Implications of big data for individuals

Big Data significantly affects individuals across the world.

With big data becoming so popular for businesses, the issue around big data privacy is also becoming important. Businesses are increasingly using the insights that big data generates in order to grow their businesses. This is happening while business owners fail to consider big data privacy issues and how they can affect their business.

Below are 2 reasons how big data has implications in individuals lives.

1. personalization: Big data enables companies to collect large amounts of data of information about individuals, such as behaviours and habits. this data is then used to personalize experiences, such as targeted advertising.

2. Privacy concerns: The collection and analysis of this personal data raise concerns about privacy and data security. Individuals may worry about how their information is being used and who has access to it.


 


Comments

Post a Comment

Popular posts from this blog

Strategies for limiting the negative effects of big data

Image
 A well-executed big data strategy can streamline operational costs, reduce time to market and enable new products. Below are listed some strategies that some organisations use. 1. Managing large volumes of data: Big data by itself definition typically involves large volumes of data. Once you have a sense of the data that's been collected it is easier to narrow in on insights by making small adjustments. 2. Finding and fixing quality issues:    The analytics algorithms and artificial intelligence applications built on big data can generate bad results when data quality issues creep into big data systems. These problems can become more significant and harder to audit as data management and analytics teams attempt to pull in more and different types of data 3. Dealing with data integration and preparation complexities:   Some enterprises use a data lake as a catch-all repository for sets of big data collected from diverse sources, without thinking through how the dispa...
Read more

Types of problem suited to big data analysis

Image
Generally, most organisations that deal with Big Data have several goals for Big Data projects. While the primary goal for most organisations is to enhance the experience for the customer, other goals are also considered. When considering Big Data organisations will consider a few things. 1. Trying to decide whether there is true value in Big Data or not. 2. Evaluating the size of the market opportunity. 3. Developing new services and products that will use Big Data 4. Already using Big Data solutions, Repositioning existing services and products to utilise big data 5. Already utilizing Big Data solutions
Read more